Projekt

Unite Against Racism

FARE

Community Diversität

Bewährte Verfahren

This campaign demonstrated that – in order to deliver an awareness campaign at a major event, where much of the attention is on the football matches – it is important to engage with the media. This was done by FARE and UEFA by encouraging high-profile current and former players, and other popular VIPs in football and politics, to demonstrate their support of the campaign’s message at press conferences and other media events.

Kontakt

FARE contact page
UEFA contact page

Ressourcen

An Evaluation of the UEFA EURO 2008 Social Responsibility Projects (short version)
FARE home page

10.08.2016

Hintergrund
Unite Against Racism is a long-standing awareness campaign run by FARE, with UEFA. During the UEFA EURO 2008 tournament, the campaign took the form of a number of activities and events aimed to spread the message of combating racism, discrimination and intolerance. This campaign was targeted at society-at-large, fans in general and specifically those living in countries where serious racist, xenophobic, and far-right incidents are witnessed.